I couldn’t find it, so I made it. Here’s that story

I started my design career at Unacademy. There I built (from scratch) and grew the Creative team — a centralised design team that supported all departments in the organisation with design-led solutions.

Our approach was in many ways, similar to that of an internal design agency. We closely collaborated with stakeholders of relevant teams to understand their needs, define briefs and key objectives, ideate, prototype and test designs, and finally, execute and measure success.

We worked on range of projects across the Unacademy brand, including its first brand book, the award-winning ‘Let’s Crack It!’ campaign, Unacademy’s illustration system, brand identity for WifiStudy, Unacademy Plus and many other intiatives.

At Graphy, we took this same philosophy a step further by creating and operating just one multidisciplinary team of talented designers who understood both brand and product design — storyboarding and designing immersive and emotional experiences (visual, interaction, content, or motion design). No product team, no brand team — only the Graphy design team.

Through close collaboration with DesignStudio (the global agency behind the viral Airbnb rebrand), we established Graphy’s strategic difference — ‘Bring life to ideas’ and used this strategy to steer everything about the core user experience – from brand and product strategy.