Case Studies

This project was undertaken as the 10kdesigners’ capstone project assigned by Mailmodo focusing on the task of designing an engaging home tab experience for both new and existing users.

In this article, I’ll explain how I approached to retain customers by personalizing their experience at TeaCrafters (B2C Demo Website) powered by CleverTap features.

Modern life has become a hustle. The struggle gets real when you’re a working professional or student living away from home. Work’s piling up and you have no space or time to cook your meals. Mom’s cooking is a major miss and you’re craving comforting home-cooked meals.

Design an engaging home tab and experience for new and existing users.

The core of the project lies in recognizing this challenge and undertaking a transformative initiative to enhance the video viewing experience for the diverse community of learners.

In this case study, I will explain my approach to solving problems related to auction exploration and the auto-bid feature, as provided by Cars24.

Helping users improve their financial literacy by adding a touch of gamification to increase user engagement & retention.

Dive in as we explore how strategic enhancements in video viewing experiences and innovative features can transform Airtribe.

Join me in this case study where I unveil the seamless integration of cutting-edge AI features, transforming the user experience of a fashion app.

This project is part of my third assignment at 10kdesigners. The goal was to create a mobile app that felt as authentic as possible and to put everything we’d learned into practice.

Let me take you through my process of redesigning the My Groups feature.

In the case study, I explain and take you through my process of designing the DrugDiary app, which enables users to track and manage their daily medication intake.