A short piece on the trail of the thought processes that went behind solving the problem of finding a travel destination, for all kinds of travelers. This case study was done as a Capstone Project for the 10kdesigners Masterclass.

In this UX case study, we will examine the process of coupon discovery on the buyer side of Dukaan’s product and identify areas of improvement.

Increase the adoption of coupons by making them more discoverable, intuitive and usable on the checkout page, which would result in higher conversion rates.